VIII CAIXA FORA DA CAIXA ANNUAL MEETING

Eighth physical event with 2300 employees from across the country.
An engaging event that celebrates the evolution of Caixa Geral de Depósitos in the banking sector

The annual meeting of Caixa Geral de Depósitos (CGD) aimed to strengthen the bank’s strategic vision, enhance brand loyalty, and foster stronger relationships with stakeholders. The primary business impact focused on reinforcing CGD’s position as a leading financial institution, highlighting innovation, sustainability, and customer-centric services. The event sought to motivate employees to embrace digital transformation, drive growth, and support CGD’s mission of responsible banking.

The creative concept for Caixa Geral de Depósitos’ Annual Meeting focused on an immersive and interactive experience that showcased the bank’s innovation and future-oriented vision. The event used 6 projection screens to recreate a box that symbolizes the company name – Caixa Geral de Depósitos.
A custom event app was developed to promote networking, provide real-time updates and deliver personalized content, while data-driven insights from attendee participation helped personalize future engagements. This combination of creative storytelling and technological innovation drove deeper engagement among participants, motivating them to internalize CGD’s strategic objectives and adopt an innovative approach.