Bea World Festival
Suono Positivo (Jova Beach Party 2019)
  • Sustainable Innovation

Suono Positivo (Jova Beach Party 2019)

Nationality:
Italy
Client company:
Sammontana
Organising company:
Access Live Communication
Year:
2019

The Event

During 2019 Jova Beach Party,we thought to realize a 100% sustainable and recyclable structure that has been moved throughout the 17 stages of the tour promoting the first time project Suonopositivo.

Create,during the 2019 Jova Beach Party music tour,a 100% sustainable and recyclable structure to tell Suono Posivito,Sammontana’s project which for the first time used recycled plastic to create vynils.On those 45rpm records a live performance of Jovanotti’s single “Nuova Era” has been recorded.The vynils have been awarded throughout the 17 stages of the tour and sold on www.sammontana.it/suonopositivo and the proceeds have been donated to WWF.The modular structure,perfect to be moved to all the 17 different locations,has been completely created in wood and aluminum with the aim to give to it a second life,after the tour,becoming a recycling laboratory for the schools that Sammontana collaborates with,in order to augment the sensibility linked to environmental protection and to the recycle as people’ contribution for the pollution reduction.