Bea World Festival
H&M festival zone – TEMPLE OF SUSTAINABILITY and HM ELEMENTS
  • Sustainable Innovation

H&M festival zone – TEMPLE OF SUSTAINABILITY and HM ELEMENTS

Nationality:
Czech Republic
Client company:
H & M Hennes & Mauritz CZ
Organising company:
EVENT ARENA and DUDES & BARBIES
Year:
2019

The Event

We built H&M festival zone at music festival Colours of Ostrava, which is attended by 40.000 visitors. Beside the fun, the sustainability was the key element reached by Temple of sustainability.

The entire H&M zone looked like a “temple complex” and was unmistakable thanks to the use of the temporary bridge construction system (PIŽMO) from the 1950s, which was never used in this way.
We connected 4 natural elements and the 5th element was H&M itself. Water, air, fire, earth. The four elements necessary for life on our planet. Four basic elements overlapping the H&M zone.
For each of the elements we built a temple within the H&M zone, which was dedicated to the element – design, color, activities, pictogram. Each zone was represented by one Czech influencer.