Strategic and operational consultancy for the revitalization of a shopping center facing a post-Covid crisis, characterized by low foot traffic and decreased interest from tenants.
The primary objective of the project is to transform The Wow Side Shopping Centre from a simple shopping mall into an innovative cultural and entertainment hub. The project aims to create an immersive and unique customer experience that combines shopping, technology, edutainment, and leisure to increase foot traffic, foster customer loyalty, and attract new tenants. The initiative seeks to strengthen the center’s positioning as the most innovative in Italy, with a focus on advanced technologies and exclusive entertainment content.
The creative idea strategically repositioned The Wow Side Shopping Centre as a hub that goes beyond shopping, offering a complete experience that blends leisure, innovation, and culture. The center adopted a fresh, youthful, and modern communication strategy, characterized by a widespread launch campaign across Rome and its province, making the brand instantly recognizable. Influencer marketing and live podcasts amplified the message’s reach, generating widespread buzz and engaging a large, diverse audience. By integrating innovative attractions and leveraging cutting-edge technologies, the center solidified its distinctive positioning, becoming a destination for immersive and interactive experiences that resonate across the urban landscape.
