Škoda Brand Experience 2024

27-day Brand Experience for almost 10,000 participants. The project was a unique combination of training event, brand activation and beneficial networking.

It is obvious from the above that one of major tasks was to balance the agenda and program for participants so that they take away both, plenty of new knowledge and great brand experience and positive impressions. We believe that we succeeded at both as indicates very positive (tracked) feedback. Last but not least, the efforts invested in ESG aspects of the event was unusual in the world of corporate events.

The Škoda event uniquely blended training with brand activation, featuring 18 training rooms, a test drive track, and a large Škoda World exhibit. Attendees explored various brand activities, from Tour de France sponsorships to sustainability efforts, through interactive displays and gamified experiences. Coffee breaks and evening events provided additional networking opportunities and engaging activities. The event combined training and brand activation with a 500-seat auditorium and a large stage for a business meeting featuring future models and a car ballet. Organizers prioritized sustainability by adopting paperless processes, renting equipment, using reusable materials, and enforcing a zero-waste catering policy. Unconsumed food was donated, and waste textiles were repurposed into reusable gift bags for other Škoda activities.