By leveraging its partnership with the FFS, Audi has the opportunity to create a standout event that not only embodies the brand’s values but also spotlights one of its latest electric models
Building on its 20-year partnership with the French Ski Federation, Audi is once again present in Courchevel for a key World Cup event: the women’s slalom.
In 2025, the brand has chosen to go further: the women’s event in Courchevel is an opportunity to highlight Audi’s deep connection with the mountain world – its preferred playground.
It is also the occasion to give even stronger support to French women’s skiing, which Audi has championed for two decades. Because being involved in this sporting universe means standing for performance, innovation and pushing beyond limits.
For the 2025 edition, our ambition was to deliver a powerful message to these exceptional athletes across all generations. It was also an opportunity to bring a refreshed and more impactful 360° presence for the brand at the heart of the resort – ensuring this message resonates as widely as possible while giving product showcasing a distinctive expression.
2,000 metres above sea level. –5°C. In the heart of the Alps. Do you see a beautiful landscape? Audi France saw a photo studio.
A world premier: a studio without spotlights, without flashes. Just the night, the mountains… and the Matrix LED technology of the new Audi Q6 e-tron as the only source of light.
In front of the lens, several generations of French athletes came together: today’s members of the French Ski Team – Clarisse Brèche, Marion Chevrier, Doriane Escané, Marie Lamure, Caitlin McFarlane and Chiara Pogneaux – alongside legends Marion Bertrand, Margot Bailet, Nastasia Noens and Tessa Worley, all former team members.
