During the summer we’ve made a trip brand… by brand itself! Sephora Beauty Bus visited hottest holidays destination in Poland & make available to the guests to develop beauty world from inside.
Sephora is not only selected, high quality products from top brands. It’s also a whole series of proprietary products, talented make-up artists, DNA based on love of beauty and implementation of innovations in the beauty world.
Connecting, instead of dividing, positioning itself as a close-to-consumer and luxury multi-brand.
What’s more, 2024 is the year of the brand’s 25th anniversary in Poland, so we were even more keen to create a project that would increase awareness of the brand and its non-obvious solutions – not only in the capital itself.
We took being close to the consumers very serious, by offering them a chance to get acquainted with the brand’s products and collect valuable gifts – coming to them in a bus, the whole aesthetics of which were very conducive to content creation and a unique summer experience.
5 distinct destinations with a different background & gathered audiences.
Wladyslawowo beach, aesthetics intertwines the early ‘00s, in a contrasting way, it opens the door to a peninsula characterized by liberating energy.
Wroclaw Swiebodzki Hall, an area frequented by the most artistic souls, always gathers hundreds of cinema fans during film festival.
Krakow, the old intertwines with the new to form a cohesive whole. Known for its elegant old town and one of the most interesting museums of modern art in the country.
Gdansk & iconic 100cznia, trendiest place every summer. Transformed into an altered plane of urban art, bringing together lovers of different tastes in music, make-up & fashion.
Warsaw, the eclectic center of the country combining all possible styles and location which coincidentally also houses the trendiest bars among Generation Z.
We didn’t wait for all those people to come to us. Instead, we came to them & took them on a journey with the Sephora.
