Qadsiah Festival

The end-of-season celebration for Qadsiah Football Club became the largest event ever held in the Eastern Province of KSA. A multi-day festival spanned across the cities of Al-Khobar and Dammam.

Football transcends age, culture, and backgrounds, bringing communities together with a shared sense of purpose and achievement. Hosting this event in Al-Khobar embodies the belief that, with passion and perseverance, anything is possible. Our partnership with Al Qadsiah Football Club aims to inspire not only the local community but the entire region. Together, we strive for excellence in the highest tier of Saudi Arabian professional football, fostering success on and off the field with the unwavering support of fans. At the heart of the Qadsiah Festival are core values that reflect our mission: Emotional Connection, Community Spirit, Tradition and Heritage, Passion, Respect, and Fair Play.

To surprise fans, we envisioned a grand, unconventional celebration. Instead of confining festivities to the stadium, we illuminated the entire city in the team’s colors throughout the week leading up to the event. To generate excitement, we organized a bus parade featuring the players as they journeyed through the city, culminating in a spectacular display at the corniche. This celebration, worthy of elite football clubs, showcased extraordinary pyrotechnics, lasers, drones, and stunning projections. On day two, we honored Al Qadsiah’s promotion with an unforgettable show, including an enchanting horse performance and the unveiling of next season’s new kit by our players. The stage came alive with electrifying performances from artists like Ne-Yo, Oumamia Taleb, and Majid Almohandis. The final day featured breathtaking circus acts, comedy performances, and an engaging e-sports tournament. We also created a vibrant 3-day interactive Fan Zone experience, designed for fans of all ages.