Light Experience Ferrari

Ferrari celebrated its victory at Le Mans with a light show in Maranello, dedicated to its employees. Projections and lights illuminated the buildings to showcase the uniqueness of the company.

The event at Ferrari’s Maranello plant celebrated the triumph at the 24 Hours of Le Mans and highlighted the contribution of its employees. Dedicated “to those who make the extraordinary possible,” as John Elkann stated, the show featured lights, sounds, and images that conveyed Ferrari’s values: tradition and innovation, individuals and teamwork, passion and achievement. With 400 elements including moving heads, projectors, and LED bars, the show animated a scenic route of over a kilometer, involving iconic buildings such as the historic entrance and the Wind Tunnel. The event, carried out with particular attention to sustainability, emphasized the company’s forward-looking vision, represented by the e-building, a symbol of the brand’s continuous evolution.

The creative concept of the event is based on the transformation of the Ferrari plant into a unique experiential stage, where industrial architecture becomes the protagonist of a visual and sensory story. Through a narrative journey that starts from the brand’s origins, moves through present successes, and looks toward the future, Ferrari’s story is brought to life and told using cutting-edge technologies such as 3D mapping, laser design, and spatialized audio. Technical innovation is integrated with a strong focus on people, with each effect designed to highlight the contribution of the Ferrari team. For the first time, an active industrial facility is animated, transforming into a dynamic and interactive stage set. The combination of technological innovation, attention to sustainability, and focus on Ferrari’s people makes this experience a spectacular tribute to those who contribute every day to making the brand’s story unique.