Kia Ev9 Launch

2 days event – one: for b2b (dealers, partners), second: for top journalist. A unique, never-before-held event promoting electric cars on such a scale. Present Kia strategy about protecting the planet

Brief was like: the client informed us that the EV9 launch would be unlike anything that had ever been done in Poland.
Several key assumptions:
• Nature and its power
• Electrification
• Taking care of nature
• Recycling
• Oceans
• Movement that inspires
• Freedom
• Wind
• Surfing
• Clean air
• Space (a strongly emphasized aspect – the car is the largest in its class, with a very spacious interior)

Kia’s vision was highly emphasized as bold, unique, and intended to set a benchmark for others. Kia sets the standard in automotive, communications, and event markets. The event was to be a RELIABLE and COMPLETE EXPERIENCE of all these components. The client wanted to surprise the event participants from the very beginning. After all, the strategy and the new Kia EV9 are novelty and quality in every aspect. The goal was to showcase the car in a truly innovative way that would align with the brand’s global strategy, in a location that would really accentuate all its mentioned features.

By developing a concept that didn’t rely on costly venue rentals or extensive technical equipment and instead focused on a brilliant idea and utilizing the natural surroundings. We proved that in today’s modern world, it is possible to take a new and innovative approach to the creation and conceptualization by incorporating the natural surroundings. We directly showcased the brand’s association with nature. We highlighted the main assumptions of the strategy. We showed movement that inspires in the beautiful natural scenery that surrounds the airport. We wanted to show a certain natural rhythm during the event. A rhythm of nature into which we would integrate the launch of our electric car. We aimed to naturally fit into the power of the surroundings. Through the venue, the entourage, and the concept, we aimed and managed to convey that when Kia speaks of nature, it truly embodies it in all its magnificence. A total experience.