Jameson Connects

We created a 360° Jameson whiskey experience with social media, influencers, and live music festivals in Málaga, Seville, and Granada, achieving sold-out events and the highest brand interaction.

In 2023, Pernod Ricard asked us to replicate the success of the Jameson Connects events, but with an upgrade in both numbers and content. The objectives: promoting their product, increasing consumer awareness, and connecting the entire campaign strategy to the event. We needed to create a consumption experience so desirable that it would sell out tickets and boost awareness and local sales. It had to be so memorable that it generated direct consumer impact and social media buzz, while integrating the brand into the local environment and producing branded content throughout.

We faced the challenge of bringing the internationally renowned Jameson whiskey brand to Andalusia. We got to work and designed an experimental campaign that culminated in a branded music festival, Jameson Connects, transforming it into not just an event, but a complete brand experience.