Corporate event, 15/11/23, Fira Barcelona, B2B, launch of new logo, communication campaign, 3 diesel vehicles and 2 electric vehicles for the first time in history: Convention, Walkaround, Gala dinner
Filmmaster returns alongside IVECO to present the renewed range of products and services to customers, dealers, partners, and the international press, for a total of 3,000 guests. For the first time, IVECO is renewing its entire offering by introducing a new brand identity and a new strategy, “Drive the Road of Change,” focused on productivity, sustainability, driving experience, and connectivity. The event, themed “BE THE CHANGE,” invites everyone to join IVECO in embracing change and tackling future challenges. The primary goal was to make guests feel like part of and drivers of the new IVECO era through a visually impactful experience aligned with the brand’s objectives: staying in step with the fast-evolving modern society.
BE THE CHANGE: embracing change to overcome the challenges of the future. With 5 new vehicles, a renewed brand identity, and an innovative strategy, the creative approach builds a minimal yet effective scene, capable of accommodating heavy vehicles and adapting to the evolving content of the convention. A range of innovations that puts people at the center, making them the protagonists of the IVECO ecosystem. Immersed in a transformative environment, guests are not passive spectators: the walk-in takes them to the heart of the scene, making them feel as if they are journeying with IVECO into the future. The projected square transforms into a dynamic stage. Seated in the stands, guests continue to experience the evolving visual narrative that progresses with the speeches, making them active participants in IVECO’s vision. Two reveals showcased five vehicles, each with different entry dynamics, surprising the audience.
