Heineken, official sponsor of Formula 1, brought a big event to the streets of 2 brazilian cities: F1 cars, famous brazilian drivers and more, to reconnect the audience to the Sport, lost for years.
The idea at a glance:
A pop-up Heineken F1 Racing Team that took the thrill of the Formula One beyond the Racing Track.
THE MESSAGE = Inspired by the message behind the TV Ad featuring David Coulthard, “GREAT PERFORMANCES ARE ALWAYS A TEAM EFFORT”, we handpicked our stars:
THE “UNSUNG HEROES” = Rubens Barrichello and Felipe Massa. 8 Constructors World Championships combined. No tributes.
And gave them a chance to celebrate their careers in the streets of Brazil, driving a F1 car one last time, facing their home crowd.