Google Cloud Summit Benelux ‘24

A Google Cloud event designed to kickstart innovation and collaboration, connecting businesses, digital pioneers, and public sector leaders from the Benelux to explore the latest in cloud technology.

We had the privilege of hosting this year’s Google Cloud Summit Benelux. Our goal was to create a strong impact by updating clients on the latest from Google Cloud Next. We used the familiar Google Cloud Summit format to provide teams and partners with a trusted platform, ensuring impactful results.
For our sub-objectives, we aimed to:
Achieve a 70% attendance rate
Boost participant numbers by 30% compared to 2023
Achieve an NPS-score of +70%
Hit our sponsorship target at 100%
Inspire attendees to take actionable steps for growth and strategic transformation
Personalize the event while maintaining the NEXT format
Deliver a seamless and inspiring experience that captures the Google Cloud Summit’s essence

To meet these goals, we wanted participants to leave with actionable insights and a solid understanding of Google Cloud’s latest innovations. They needed to gain practical skills, build connections with industry leaders, and view Google Cloud as a key partner in their digital strategy.

The concept “The New Way to Cloud” was central to the Google Cloud Summit Benelux ’24, designed to achieve our key objectives and provide an extraordinary experience. This forward-thinking idea set out to take cloud technology to the next level by blending cutting-edge innovations with human creativity.

We guided participants on a personal journey where this concept served as both a theme and a guiding principle. “A New Way to Cloud” showcased Google Cloud’s transformative power, merging advanced technology with human creativity. We symbolized this vision through a literal journey — a dynamic and interactive path that attendees could walk, explore, and engage with. This creative approach was designed to change the way people see cloud technology, showing it in a hands-on, interactive way, and positioning Google Cloud as the go-to player for this innovative future.