NGSC24 & ESA24 brought together global leaders and decision-makers during the EWC Closing Weekend, fostering connections that will drive the next wave of growth in gaming, esports, & sports globally.
The New Global Sports Conference 2024 (NGSC), held in Riyadh during the Esports World Cup’s closing weekend, marked a pivotal moment for global sports and esports. With the theme “The Future of Fandom,” the event explored fan engagement’s impact on revenue, loyalty, and growth. Highlights included a well-designed Networking Area, discussions on cross-industry collaboration, and technological innovation showcases. Sessions focused on how modern fan culture—driven by social media and digital communities—is reshaping business models, strengthening loyalty, and enhancing engagement. Fan-first strategies were highlighted as key to fostering partnerships, and solidifying NGSC’s role in shaping the future of sports and esports. The conference also underscored Saudi Arabia’s ambition to become a global esports hub, featuring discussions on infrastructure and strategic partnerships, positioning NGSC as a milestone in the industry’s evolution.
How does a premium B2B conference cater to the top leaders of one of the globes’s biggest industries while also creating an immersive world for delegates who spend much of their lives in games?
The creativity of NGSC24 lay in building everything from scratch – there was no pre-existing brand. A fresh brand identity was crafted to match the premium status of the Esports World Cup. From its refined color palette to bold visuals, everything contributed to creating a world-class esports platform. The Hero Stage, inspired by the EWC trophy, became the 3D centerpiece, linked to networking areas via immersive tunnels and a 25-meter Wall of Legends, showcasing esports highlights. From start to finish, the event delivered a premium experience, featuring dynamic digital elements, innovative lighting, and design. The Fanshop, Bar, and VIP lounge added layers of experience, while the Wall of Legends transformed into a red carpet for the Esports Awards, cementing NGSC24’s legacy
