Garnier Green On

The Garnier Green-On campaign was an immersive, nationwide roadshow aimed at promoting Garnier’s sustainability efforts and product efficacy, targeting eco-conscious consumers, influencers, and media.

The key objective of the Garnier Green-On campaign was to strengthen Garnier’s brand positioning by aligning its rich heritage with a commitment to sustainability. The event aimed to create a meaningful connection between the brand and its audience by showcasing Garnier’s evolution and eco-conscious initiatives. The campaign sought to increase consumer trust and engagement, raising awareness of Garnier’s sustainability goals.
Participants were expected to leave the event with a deeper understanding of Garnier’s product efficacy, green beauty innovations, and commitment to a more sustainable future. The goal was to inspire participants to actively engage with Garnier’s eco-friendly products and share their experiences, thereby influencing both brand perception and consumer behavior.
By reaching over 500,000 customers and generating significant leads, the event not only reinforced Garnier’s green vision but also fostered long-term relationships with influencers, media, and consumers.

The core creative idea centered on crafting an immersive, interactive experience that blended Garnier’s rich 120-year history with cutting-edge technology, making sustainability engaging and memorable for consumers.

One of the standout innovations was the AI-powered Garnier Time Machine, which allowed participants to insert themselves into vintage Garnier ads, seamlessly merging the brand’s past with its sustainable future. Additionally, the event featured interactive exhibits such as the 270-degree Garnier History Animation and the Green Science installations, where visitors explored natural ingredients through motion-controlled, immersive displays.

The use of modular, reusable scenography and rented containers underscored Garnier’s commitment to sustainability while maximizing flexibility across multiple event locations. The creative integration of digital, physical, and eco-conscious elements made the campaign both innovative and impactful.