Formula 1 Saudi Arabian Grand Prix 2024

The Opening and Closing Ceremonies of the 4th edition of the F1 Saudi Arabian GP 2024 in Jeddah. A captivating show celebrating the passion for sport, intense dedication, and the pursuit of success.

The shows we delivered are an integral part of the Formula 1 weekend experience. Attending a Formula 1 race means enjoying an exclusive live experience that goes beyond the excitement of the race itself; it encompasses a variety of engaging and surprising moments for people of all ages. The primary objective of the show and pre-show is to maximize audience engagement and enhance the thrilling moments of racing. It is an environment where sportsmanship prevails, and passion is the key element for both those working at the event and the attendees. Fun activities, music, entertainment, and the creation of unforgettable moments are at the heart of this vibrant experience.

We were tasked with delivering a groundbreaking Opening and Closing Ceremony for the Formula 1 race in Jeddah. This unique circuit has immense potential for creating something truly spectacular, especially since the race takes place at night, allowing us to leverage extensive video content, drones, pyrotechnics, and much more. We meticulously handled every detail of the two shows, from conceptualising the overarching theme to crafting each beat of the composed soundtrack. Our approach encompassed everything from the overall storytelling to the design of each visual element, right from the countdown to the grand finale. We were asked to produce an impactful and memorable show combining djs on stage, dancers, performers, technologies and unforgettable emotions, and we certainly delivered on that promise.