Formula 1 Pirelli Gran Premio d’Italia 2024

A global entertainment festival that blends sport, music and experiences for a wide international audience.

The goals of FREE EVENT, ACI and Autodromo Nazionale Monza in organizing the 2024 Formula 1 Pirelli Italian Grand Prix were:
• enhance the renewed potential of Autodromo Nazionale Monza to host a sporting event that increasingly places fans’ experience and entertainment at the core of everything.
• Allow fans to experience the emotions of motorsport and Formula 1 firsthand, transforming the traditional Italian GP into a real festival of sport, music and interactive entertainment, engaging fans with an “immersive” approach not yet experienced in Italy in the sporting industry
• Give more and more space to issues relating to sustainability, inclusion and fan comfort.
• Implement a highly complex organizational plan that involved the simultaneous management of wide different areas
• Create a Grid Show that would enhance Made in Italy globally within the strict regulations of the particular track context.

Gran Premio d’Italia was an adrenaline-filled journey through speed, music, and many interactive activations that put Fans at the core of the experience, immersing them completely in the atmosphere of Formula 1. Thanks to: interactive activities (food court, gaming experience, simulator challenges, shopping area, show car corners, inflatables for families, pit stop challenge, and the performance of street artists and graffiti writers); a huge stage with maxi-screens, and a dense lineup marked by three presenters, featuring international DJs, talents of motorsport and the highly anticipated F1 Drivers’ Engagement. The Grid Show was a live-broadcast celebration of Made in Italy worldwide, with the participation of the Olympic Athletes, the DJ set of MEDUZA, one of the most followed music producers in the world, tenor Francesco Meli, maestro Andrea Griminelli, dancers and performers, and the band of Guardia di Finanza which celebrated 250 years from the foundation.