Ferrari 12 Cilindri World Premiere & Miami Program

The 1st Ferrari premiere in America. May 2-3, 2024. Miami Beach. A presentation that turns into a spectacular evening, embedded in a program centered around all the souls of the Cavallino.

Seventy years after the first Ferrari was sold in America, we are witnessing the first Ferrari premiere in America.
The Ferrari 12 Cylinder, the iconic V12 berlinetta, will be presented to selected Ferrari clients at a unique event. A spectacular evening in Miami Beach with an unprecedented program; a series of experiences that brings together the Ferrari community in USA, showcasing every facet of the Cavallino as part of a vision of ‘One Ferrari: Racing, Lifestyle, and Sportscar.’
The commercial objective is to unveil the new car in both versions: coupé and spider, with a double dynamic reveal featuring a total of 6 Ferraris in motion. This has never been done before.
Once again, and more than ever, not only do we need to present the car in grand style, but we must captivate, amaze, and pamper hundreds of super-VIPs, who will be proud to be the first to see Ferrari’s new V12. The challenge takes place on the world’s most exclusive beach, set on sand and right by the ocean.

The spirit of “One Ferrari” kicks off with the Ferrari Cavalcade on Rodeo Drive. At the renowned Faena Hotel, we stage a spectacular Ferrari takeover. The pool and beach are transformed with Ferrari branding—logos in the water, custom beach towels, life jackets, and even a Miami Beach lifeguard tower—marking the launch of the Ferrari Lifestyle Capsule Miami.
Next, we gather on Miami’s trendiest beach under a striking red installation. Elegant guests enjoy live music, refreshing drinks, a gentle breeze, and the ocean—creating a truly cinematic atmosphere.
We enter a covered grand lounge on the beach, where the spotlight shines on the new Ferrari 12Cilindri and 12Cilindri Spider. Surrounding the display are tables and a stage, immersing guests as the cars make a grand entrance among Miami’s palm trees. The evening culminates with a gala dinner by Massimo Bottura and a captivating performance by Eleonora Abbagnato and the Martha Graham Dance Company.