Experiential brand activation campaign for the Fanta Beetlejuice limited edition product launch, combining film premiere, street activations & Halloween parade to create buzz and drive product trial.
The Fanta Beetlejuice campaign aimed to generate maximum awareness for the limited edition within just seven weeks, leveraging the?Beetlejuice?movie launch and the Halloween season. The goal was to emotionally connect Fanta with a young, entertainment-driven audience, increase visibility at point of sale, and drive product trial. Participants were encouraged to engage with the brand through gamified promotions, influencer seeding, and the AI photo booth that transformed them into Beetlejuice. They were expected to share their experiences online, discover the new flavor, and associate Fanta with bold creativity and fun. Ultimately, the campaign should boost sales, strengthen cultural relevance, and reinforce Fanta as the most playful soft drink brand. The Halloween Lifetrain in Vienna’s Prater served as the spectacular climax of this immersive journey.
The campaign fused the cult world of?Beetlejuice?with Fanta’s playful identity, using Halloween as the creative stage. At the movie premiere, we staged a?Fanta brand activation?with influencers, glowing cans and an?AI-powered photo booth?that transformed guests into Beetlejuice in real time—an innovative highlight that generated instant social sharing. Street activations across Austria extended the concept with a Beetlejuice wall, gamified giveaways and live stunts, turning public spaces into theatrical brand touchpoints. Influencer seeding boxes amplified anticipation online, linking digital and live worlds. The creative climax was the?Halloween Lifetrain?in Vienna’s Prater, repurposed into a rolling show with acrobats and a Beetlejuice performer leading the parade. By combining cinema, seasonal festivity, technology and live entertainment, the campaign created an immersive, multisensory brand experience unlike conventional launches
