Grand Opening of the new dsm-firmenich dual headquarters in Maastricht endorsed by Queen Máxima. 2-day multistakeholder event to boost pride and engagement for multinational, rooted in Netherlands.
Proudly share the story of dsm-firmenich throughout the program, creating a lasting experience that touches the roots & history, highlights dsm-firmenich progress to life, showcases purpose, sustainability and products and marks the official opening of the new office, enriched with music and show, with a touch of emotion. By siblings Enzo & Emma Kok, children from the neighbor elementary school, video statements and spoken word.
Host a friendly, open and meaningful event with interesting content; key notes by management, dignitaries and an inspirational story.
Launch the Dream Catchers brand film, a new brand story only drafted 4 weeks before the event.
Showcase dsm-firmenich essential, desirable, sustainable by means of 3 stops, optimistic and medium content heavy.
Serve good quality F&B.
Program for the 2 days consist of multiple experience elements that we cost-consciously used for both days.
Fully align the event with dsm-firmenich values, safety and sustainability principles.
The program for the Grand Opening had to include all objectives and many persons were to get a stage for their story.
As the official opening was going to be done by Her Majesty Queen Máxima many rules of protocol had to be followed in a very limited time.
Therefore an innovative storytelling concept was created with a special music soundtrack. The video and spoken word content were the connecting elements throughout the 45-minute plenary program, that included 8 speakers, the official Grand Opening with Her Majesty and emotional music and show finish.
The tour through the new HQ deep-dived into certain topics: dsm-firmenich history and story, information on the sustainable building. A shop providing products and information about the different business units. Special position for the new Maastricht fragrance.
Sustainability topic is addressed by school children, they created artwork made from rubbish. And the winner of the sustainability essay competition will read it for the queen.
