Deer Zone @ Open’er Festival 2024

Jägermeister’s zone at the Open’er Festival was an innovative and complex space combined of unique brand-related activities, entertainment and music. It was the heart and the soul of the festival.

The goal of the Strefa Jelenia (eng. Deer Zone) was to create a unique, multidimensional space that provided an unforgettable festival experience. We wanted to strengthen Jägermeister’s image as a symbol of holiday and best nightlife memories through a high-quality musical program, brand-related activities and social media campaigns. All activities were designed both to engage current and attract new consumers, as well as continue to build the brand’s presence in the culture, music and entertainment. In terms of business, the primary goal was to increase sales of the classic Jägermeister drink, a secondary goal was to sell the new version of Jägermeister – Jägermeister Manifest.

For many years, the festival zone of the Jägermeister has been an essential part of the Open’er Festival. Each year, we raise the bar even higher, and this time was no different. Deer Zone is a place where, until the closing hours of the day, crowds of people have fun, party, meet new people, interact with brand, consume products and dance to music played by the best DJs of the local club scene.