The first-ever halftime show in football history took place during the Copa America 2024 final.
This event showcased a spectacle of live music featuring Shakira, enhanced by stunning 360° AR effects.
. Create and deliver a groundbreaking and innovative 8-minute spectacle of live music for the first-ever halftime show in football history
. Celebrate Latin American music and culture featuring global & latin amercican music superstar and icon
. Create a lasting impression and set a new standard for future musical events worldwide in a football show
. Elevate the fan experience, engaging both in-stadium spectators and global audiences with a dynamic fusion of live music and cutting-edge technology, including 360-degree augmented reality
. Generate widespread media attention and positive reactions across social media
. Amplify viewer engagement
. Manage a massive setup despite extremely tight time constraints (5 min of installation, 5 min for uninstallation)
The Copa América 2024 halftime show exemplified creativity and innovation by merging live music with cutting-edge technology. Shakira’s performance, enhanced by 360° augmented reality (AR), captivated both in-stadium fans and global audiences. The show opened with a giant wolf, helicopters and lasers, setting the stage for an immersive experience that combined virtual elements with real-world action. Every hit was amplified by stunning visuals and high-energy choreography, creating a seamless interaction between physical and virtual components. This innovative fusion of sports and entertainment set a new standard for halftime shows and football ceremonies in general, showcasing how AR can revolutionize live performances and elevate global sports events to new heights
| Room | Time | Country | Organizing Company | Client | Category |
|---|---|---|---|---|---|
| Sala Ospiti / ROOM 4 | 10:18 am | France | LEAP CREATIVE STUDIO and FILMMASTER | CONMEBOL | Musical Event |
