Bound by Togetherness – The Citizens’ Festival of the Federal President of Germany

For Germany’s head of state we created an event that focused on togetherness and gave social projects, initiatives, NGOs and partners a special stage to showcase their commitment to the common good.

Each year Germany’s Head of State holds one major public event: the Citizens’ Festival. This traditional event format gives the Federal President a platform to promote greater democratic responsibility and to thank Germany’s many volunteers for their dedication and their outstanding achievements for civil society and cohesion in Germany and Europe.
In 2023, we were able to implement this event for the very first time as the new lead agency.
Our task was to devise, plan and implement the two-day Citizens’ Festival in the grounds of Bellevue Palace in Berlin, the official residence of the Federal President.
The aim was to focus attention on voluntary work for a lively, diverse society. The various facets of volunteering and CSR, the many environmental, social, educational and cultural projects and their success stories were to be brought to life in the palace grounds for citizens of all ages. The aim was for the programme to motivate people to get involved in voluntary work themselves.

For the first time ever we gave the whole event a design and communication framework and geared every single measure to this. Starting with a top-level slogan: “Im WIR verbunden” or: “Bound by Togetherness”. We created a striking visual language which resembled the slogan perfectly and held every communication together visually. We then applied the idea of togetherness to every stage, every interaction and every zone in the park and created a space that really brought people together in completely new ways.
Be it through the varied program on a total of 5 stages, through the integration of partners on the site, the presentation of voluntary initiatives or the creation of areas where the public could settle down, meet and exchange ideas. For example, at the “reading meadow” – together with bookstore chain Thalia and the “Bound by Togetherness” studio created together with YouTube. Here, famous creators would meet with the audience to discuss what togetherness means to them.