An immersive high-tech journey, structured in 11 exhibition areas, each of which delved into the tasks, missions, and the importance of personnel training within the Corps.
The goal was to highlight the central role of the Institution in safeguarding economic and financial legality, while simultaneously strengthening public perception of its mission and expertise. Through an immersive and technologically advanced experience, the event aimed to convey, in an innovative and engaging way, the historical evolution, operational activities, and the Corps’ commitment to ensuring security and transparency. The objective was to communicate, not only to industry professionals but also to the general public, the versatility of operations and the importance of continuous personnel training-key elements in addressing modern challenges with professionalism and effectiveness.
The creative idea behind the project was to transform the traditional institutional narrative into an immersive and interactive experience, capable of conveying the complexity and diversity of the Corps’ missions in a contemporary, accessible language with a strong visual impact. The exhibition was designed as a journey into the essence of the Guardia di Finanza. Each visitor had the opportunity to explore 11 thematic areas where the narrative, supported by cutting-edge technologies, highlighted the strategic role of the Institution, the distinctive expertise of its personnel, and the evolution of training that sustains its operational excellence. The mission was to blend history, technology, and storytelling in a context that, while respecting the rigor and solemnity of the institution, engages a broad audience, making the values and objectives of the Guardia di Finanza tangible.
