The event, held at Terminal 3 of Fiumicino Airport, served as the stage for the celebration of the 50th anniversary of Aeroporti di Roma and the presentation of ADR’s new logo and tagline.
The event aims to strengthen and embed in the minds of stakeholders the vision and goals underpinning the new tagline and visual identity of the Group. A proposal that stems from the current tagline, ‘Beyond the flight,’ further enriched by incorporating the concept of unity: in this case, the goal is to use an emphatic and inclusive tone of voice to emphasize ADR’s people-centered vision. Surrounded by its people – employees, passengers, citizens – ADR continues to progress, pushing beyond the boundaries of its sector.
The event has been the stage for the presentation of ADR’s new logo and tagline: FLYING BEYOND. Technological innovation, sustainable development, inclusion, and service excellence are the core values that Aeroporti di Roma passionately promotes, reaching a wide audience and targeting consumers – with a focus on younger generations – as well as commercial partners and institutions. Considering this and the fact that ADR is a well-established brand – recognized and trusted by its stakeholders – the new logo has a dual purpose: maintaining continuity with the current one to maximize recognition while evolving its design to make it more contemporary. Greater emphasis is placed on the ADR acronym, which takes on a more visually prominent role, while the extended version (Aeroporti di Roma) retains a descriptive function to ensure clarity. The new logo reflects ADR’s commitment to honoring its history and local identity, while projecting itself toward a global future.
