News
UK – MKTG and Gore-Tex bring 5D experience to Westfield London
Outdoor apparel brand Gore-Tex staged a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, allowed visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments.
The first location was Henrhyd Falls, the tallest waterfall in southern Wales. It boasts a 90-foot drop over the edge of a rugged rock formation. Visitors could also experience the historic beauty spot Malham Cove in North Yorkshire, with a chance to see the panoramic views from the clifftop, standing at around 260-feet high.
Gore-Tex also ran a competition throughout the activation, giving away a pair of men’s, women’s and children shoes every day. An online hub delivered content for outdoor enthusiasts, with a dedicated area for the experiential activation, while a paid social and earned media campaign took the experience into the digital world.
The Gore-Tex 5D Experience was activated through a collaboration between MKTG, Carat Edinburgh & iProspect Edinburgh.
Luke Wretham, senior client executive at MKTG, said: “The Gore-Tex 5D Experience is a perfect example of an integrated campaign where all digital communications are built around the activation, which sits at the heart of the media. This is Gore-Tex first foray into experiential and is testament to the efforts of all partners involved to execute such an original and exciting media campaign.”
(fieldmarketing.com)