UK – IOEX launches Innovation Incubator

The International Outdoor Event Expo (IOEX) is on the hunt for new and exciting innovations to hit the event market in 2012.
The show, which runs alongside Confex at Excel from 6-8 March, will feature an ‘Innovation Incubator’ area where organisers can watch quick fire pitches from new industry products and services. Suppliers will have 15 minutes to pitch their ideas. The concepts must be unpatented or within six months of their launch date.

Mark Gordon, sales director for IOEX, said: “This will be great for companies looking to get feedback for ideas and concepts, spreading the word about the availability of revolutionary products and getting valuable business leads.

“From the research that we did with focus groups, innovations were something that everyone was keen to hear about so we have developed this show feature to present them all in one place, making it time effective for organisers,” he continued. “We will be putting together a programme of entries to run across the three days so visitors can attend multiple sessions and see the latest innovations.”