UK – Global Industry Development Network completes 200th meetings industry project

UK – Global Industry Development Network completes 200th meetings industry project

The Global Industry Development Network this week

celebrates a major milestone in its history with the completion of its 200th meetings industry

project. Started in 2008, the Global Industry Development Network is a private company limited by

shares, and has been averaging around 40 projects a year in this sector ran by 35 staff in 16

Included in the mix of completed projects are 45 market intelligence studies which have

involved a wide range of projects from analysing over 10,000 US associations, to mapping

the corporate meeting sector across Asia, through to exploring the source markets of

meetings coming into Russia. Another 10 projects completed by the Global Industry Development Network included

research into the development of Convention Bureaux such as the Sarawak Convention

Bureau in Malaysia and the international meetings division of Destination DC, as well as

demonstrating the market potential to countries like Russia and Canada in order to have

funding approved for new convention centres.

Over 100 business development projects have been completed in the last 5 years, which are

mainly industry specific campaigns aimed at generating association conference or corporate

meeting business for their city partners.

One of the favourites with the team was the “Friends of Canada Campaign” which spent 12

months developing links between International associations and Canadian Associations. At

one point there was a synchronised lunch in Canada and dinner in London, with both events

connected by live streaming.

On the UK side the invitations were delivered by a Canadian

Mountie, on the night of the event the international association Executives were picked up by

limousine and upon arrival at the Canadian High Commission were ushered by secret

service agents through flashing paparazzi into the High Commissioners Private chamber for

cocktails and dinner. Across the Ocean at the same time, similar activities were underway

and Canadian Associations were greeted by impersonators of the Royal Family. The

emcees on both ends worked splendidly together, and it was a great night. This campaign

alone generated 7 conference wins and over $25 million in direct delegate expenditure.

The Global Industry Development Network is already on their way to their next 200 projects

with two new projects starting this week.