News
UK – Giant PG Tips monkey floats down the Thames ahead of ‘green paper’
A green, six-metre-tall version of PG Tips’ monkey mascot sailed down the Thames on 16th May to promote a forthcoming report from the tea brand.
The statue, made out of a total of 110,486 plastic leaves and as tall as a two-storey building, set off from Tilbury Dock in Essex at 4.30am. It passed Tower Bridge at 8am and spent lunchtime in the centre of London before returning to Tilbury at 3pm.
The stunt, created by PR agency W, is aiming to raise awareness of a ‘green paper’ report to be published by PG Tips to promote its green tea project, which will detail how it has “identified the presence of green, from workspaces to living room walls, as having a direct impact on boosting positivity and productivity due to the primal association with nature and open spaces”.
Last month, rap star Professor Green announced he was changing his name to Professor Green Tea as part of a partnership with the brand – although this was an April Fools’ Day stunt.
In addition to the stunt, experiential marketing agency iD Experiential organised green tea tasting at Waterloo station.
The brand has been sharing footage and images from the monkey’s trip down the Thames on its social media channels.
(www.campaignlive.co.uk)