News
THE NETHERLANDS -JANET KNIPMEIJER APPOINTED PARTNER AND HEAD OF NEW BALLS PLEASE
New Balls Please Netherlands, the creative event agency connecting brands and people through bold live experiences, has strengthened its leadership team. Janet Knipmeijer joins as Partner and will take on the role of Head of New Balls Please Netherlands. She previously served as Head of Events at NN Group.
This appointment marks a new phase of growth for New Balls Please. With offices in Ghent and Amsterdam, the agency was founded in Belgium by Valerie De Coster,
Stein Hoogstoel, and Michel Van Camp. In 2023, they joined forces with Stefan de Bruijn and Frits Huffnagel, co-founders of Amsterdam-based strategic communications and lobbying firm Castro (founded in 2019), which serves clients such as Corendon, Erasmus MC, Johnson & Johnson, KPN, and Uber. The aim To create corporate events that combine bold creativity with strategic depth – always targeting the right stakeholders with the right message.
“I’m incredibly proud, energised and excited to lead the Dutch office and further position New Balls Please in the Netherlands,” says Janet Knipmeijer. “Live communication
speaks to both the heart and the mind. When designed strategically, an event becomes a deliberate accelerator for brand, people and movement. In my view, a live experience
should make brand identity tangible, relevant and impactful, and truly move people.” Janet Knipmeijer “After a strong start in the Netherlands with great events for companies such as Johnson & Johnson, MSD, Amgen, Asics and Unilever, we felt it was time for an experienced Dutch strategic event expert to lead our local efforts,” says Stefan de Bruijn, one of the founders of New Balls Please Netherlands. “We’re thrilled that Janet, with her extensive experience in events, corporate environments and strategic communications, is taking
on this role.”
“With Janet, we’re gaining not just a seasoned strategist but a true connector,” adds Michel Van Camp, General Manager of New Balls Please Belgium. “She understands what brands need, dares to link substance with creativity, and lives and breathes live communication. Her arrival is crucial to our continued growth in the Dutch market.”
About New Balls Please
New Balls Please works with brands that want to push boundaries through events and brand activations that go far beyond simply bringing people together. From concept to
creation and flawless execution, the agency is known for its fresh style, strategic mindset and 100% focus on outstanding events full of passion, connection and measurable
impact. We’ve got the balls to do it differently.
For additional information:
Janet Knipmeijer
Head of New Balls Please Netherlands
+31 6 10499122
janet@newballsplease.nl