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THE NETHERLANDS – EasyJet creates intriguing travel experience
EasyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared in Shoreditch.
The door left passers-by intrigued about what was on the other side, however EasyJet later disclosed that through the door there was an installation, which provided a show-stopping, immersive experience designed to inspire people to travel.
For two days, the experience, which was free for all, took visitors on a whistle-stop tour through contemporary Holland guided by a full cast of live actors. Curious passers-by were instantly transported into a world where they could expect intriguing characters, larger-than-life surroundings and plenty of surprises along the way.
Those unable to experience it over the two days were still able to see it via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and had the chance to win their very own adventure in a special flight giveaway.
Ian Cairns, Head of Brand and Marketing Services at easyJet, said: “Generation EasyJet are adventure-seekers and this bespoke, immersive activation totally reflects the fun, energy, exuberance and inclusivity of our brand. We can’t wait for people to experience Holland’s amazing sights without leaving central London. We, along with our partners the Netherlands Board of Tourism & Conventions, wanted to bring something special to Londoners and show them first-hand what Holland has to offer to inspire them to travel.”
(prexamples.com)