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THE NETHERLANDS – Six Agencies Showcase How Brands Can Drive Change at a Unique B2B Event
Brands are a powerful engine for change. With this belief in mind, six leading agencies—Fast Forward Events, bigtrees, Butik Agency, Wave Agency, Go Forest, and Sculture—are joining forces for “Clean is Cool,” a groundbreaking sustainable B2B event taking place on March 21 at the iconic Blankenberge Pier.
- Register for the event at https://www.cleaniscool.be/
“Clean is Cool” is a lead-up event to the Eneco Clean Beach Cup on March 23, an initiative organized for years by Fast Forward, where citizens clean up the beach. But this time, the six agencies from the Brandbloxx Group asked themselves: “How can we also ensure a cleaner economy?” Clean is Cool will provide answers through four inspiring keynotes on brands that are making the wasteless economy cool.
“Brands that think circular are more relevant than ever,” says Wannes Van Giel from sustainability expert agency bigtrees, who is curating the event’s content. “Brands have the power to set things in motion and make a real difference.”
“That’s why we want to bring brand managers together in Blankenberge and show them— in an engaging way—how strong brands can make a positive impact while also boosting their brand equity,” says event initiator Mathias Kerckhof from Fast Forward. “We are putting together a compelling mix of circular economy experts and pioneering brands with groundbreaking circular concepts, so attendees leave fully inspired,” adds Van Giel.
“Clean is Cool” is part of Brandbloxx Group’s mission to create a positive impact and help brands do the same. Alongside Fast Forward and bigtrees, sister agencies Butik, Wave Agency, Go Forest, and Sculture are also involved. All Brandbloxx Group members are actively reducing their own environmental impact in line with the UN’s SBTI guidelines, and Go Forest recently joined the group. Go Forest has developed an innovative approach to offset emissions while contributing to biodiversity in Belgium and the Global South.
Beyond the four keynotes, attendees will enjoy a circular lunch and have access to an all-day swap shop, where they can exchange cool, sustainable items. The full event program will be announced soon.