DAY 2: The best creativity of the international event industry still in the limelight at EuBea Festival.

DAY 2: The best creativity of the international event industry still in the limelight at EuBea Festival.

adc-eubea-2015-premiazione-e-sabato-77 After a first day dedicated to the work of the jury, ADC Group’s European Festival of Events and Live Communication in Seville has now entered the core of its programming with moments of celebration and training, all in the name of three key topics: live show, interaction, networking.

A large audience attended the festival with interest and participation, making the most of the rich range of content on offer. Workshops, case studies and round tables made up for a busy schedule, opened on the day by a first round of speeches centred around the macro theme Inspiration’, which brought on stage the likes of Gillian Ferrabee, Director Creative Lab Cirque du Soleil, Jens Oliver Mayer, Managing Director Jack Morton Worldwide and Amanda Young, Americas Event Leader GE Healthcare.

To follow, during the session ‘Tools’, Jonathan Ysaye, Country Manager Spain & LATAM Magency, Andrew Smith, Creative Director of A-Vision and Vice Chairman of EVCOM and Vicky Godfrey, Executive Producer Red Karavan Ltd, highlighted the role of technology’s new frontiers in the world of events.

Future Macro trends in the event industry and the power of digital in successful adc-eubea-2015-premiazione-e-sabato-167events have were the subject of speeches from Julius Solaris, Editor of Blog Event Manager, Event Industry Speaker and Author, and Charles Darby, Creative Director, NoSuchThing Ltd., during the afternoon session.

The private session in which the industry’s main European associations discussed the possibility of creating the first pan-European association of live communication operators was also of particular relevance.

Our round table discussions drew a large audience too: six for ‘business challenges’ and two for ‘regional media partners’, in which the Festival’s participants could choose to sit at the table with the featured speakers on topics of their interest.

The long afternoon of training was completed by dealing with the delicate issue of ‘how to activate a profitable relationship with clients’, during the round table led by companies.

All pictures are available here