SPAIN – La5ª creates X-periences for the new SEAT León X-Perience
For the SEAT Marketing department, La 5ª has organized a tour around different Spanish provinces to live a real X-perience with the new vehicle of the brand.
La5ª has created and is still responsible for the coordination and supervision of the actions related to SEAT León X-Perience TODO X-perience that over several weekends throughout Spain are providing an opportunity for hundreds of clients to live a Authentic X-perience with the first SUVs SEAT León.
Following the motto of SEAT, ‘Technology to enjoy’, La5ª proposed to carry out more than a test for the new model, devising a total of three different X-periences, tailored to the tastes of potential customers, where the model was the true protagonist, showing them all the attributes of the car and giving them the chance to be able to fully enjoy all the features of driving. In addition, each test vehicle is equipped with a Go Pro camera to record the X-perience and take it home as a souvenir.
The first X-periences have already taken place in Barcelona. The next destination is the Basque Country, then Sevilla and Valencia.