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SPAIN – Apple tree communications and Spanair winners of the European Sabre Awards
Apple tree communications, a leading communications, public relations and events agency, and Spanair were among the finalists for the prestigious Sabre Awards for the best Communication and Public Relations projects of the year in Europe. Winners were announced at the awards ceremony, organized by Holmes Report, which took place on May 18th in Prague. apple tree communications and Spanair have been nominated, from over 2000 entries, in two categories: Best Corporate Image for the innovative re-launch of the Spanair brand, and Best Special Event for the launch events of Spanair’s new routes. They won the first category.
Spanair hired apple tree communications as their communications agency in May 2009 to re-launch the airline and revitalize the brand. Thanks to the hard work of Spanair, the airline has become, in just two years, the airline of reference with its hub in Barcelona. Apple tree communications has contributed significantly to this objective.Apple tree communications, a 100% Spanish agency with an international outlook, bases its philosophy on the Big Thinking, typical of consulting companies, both in the planning of communication strategies and in the development of creativity. For the last eight years with national and international clients the company has developed renowned communication strategies such as the repositioning program of Spanish tennis for the ATP (Association of Professional Tennis layers), the campaign with UNICEF and FC Barcelona, the re-launch of the Spanair brand or the worldwide launch of SEAT Ibiza. The company has also designed large format events for clients such as Henkel, GSMA (Mobile World Congress) or Roca.