News
SPAIN – A BRAND WITHOUT A SOUL IS JUST A LOGO — AND SOUL IS BORN FROM PEOPLE
Grupo Absolute unveils AB SO LU TE, a rebranding rooted in strategic vision and deep, lived experience. This transformation gives a name, a shape to what they’ve been doing for the past 20 years: transforming lives through powerful live communication experiences, impacting their internal talent and society at large.
Because that is their true expertise: guiding public institutions and private companies in the mission to create effective actions — actions that move people, make an impact, and lead to tangible change.
That’s why this rebranding had to be different: it was born from people, and it’s meant for people.
It’s not just a visual update — it’s a consolidation of core values.
A Rebranding with Soul: Talent Comes First
Most brands launch a rebranding with a polished video and a new slogan. Grupo Absolute chose to start with something even more powerful: their team.
The first piece of this new identity is a catchy jingle, performed by the company’s own talent.
A melody made of laughter, positivity, collective energy, and authenticity.
This transformation doesn’t begin on the outside — it begins deep within. It shines a light on the team that made these 20 years of fulfilled dreams possible.
“You know how we do it” — and if you don’t, hit play and they’ll show you, with plenty of rhythm.
The Absolute Live Communication Experience: A Deeply Lived Method
At AB SO LU TE, there’s one belief that guides everything:
The only real difference lies in how things are done.
Their methodology isn’t a promise — it’s a proven system, embedded in their daily operations and validated by dozens of transformative projects.
They call it: The Absolute Live Communication Experience.
A live, integrated, emotional, and effective solution structured around four key pillars:
🔴 Experiential Architecture – emotional scenography, immersive design, multisensory impact, dynamic spaces.
🔵 Live Visual Identity – transformative creativity, emotionally resonant aesthetics, visual storytelling, bold branding.
🟢 Digital Life – extended virtual reality, UX immersion & interactive environments, data-smart personalization, a cohesive digital ecosystem.
🟡 Immersive Content – cinematic storytelling, live production, captivating narratives, 3D mapping.
Click here to see an amazing video: https://www.youtube.com/watch?v=a6DKRGSWQWs