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PORTUGAL – BMW chooses Lisbon for its international presentation
The Portuguese capital is the city chosen by BMW Group for the international presentation of its two new models, the BMW 1 Series and BMW 6 Series.
Until March 21st, more than 215 foreign journalists, 56 support teams and more than 100 BMW representatives are gathering for the meeting that includes a test drive with 36 vehicles around Lisbon, Arrábida and Tagus estuary.
In 2011 and 2013, the city had already been chosen by the company as the setting to present new models of the brand. This year, more than 1,680 participants will be accommodated in four different hotels in Lisbon. For the test drive, there will be 36 vehicles available: 18 BMW 650i Coupe, 9 BMW 120d xDrive and 9 BMW M135i.
With its BMW, MINI and Rolls-Royce brands, BMW Group is one of the world’s leading car manufacturers. It has 29 factories in 14 countries and a global sales network in more than 140 countries.
(eventpoint.com.pt)