News

February 12, 2025

GERMANY – onto[Story]: Shaping Transformation Through Storytelling, Innovation, and Participation

Cologne, February 2025 – We believe transformation isn’t a decision made at the top. It’s a shared journey—shaped by vision, participation, and measurable impact.After 11.5 years of crafting award-winning experiences with onliveline, at the beginning of the year it was time for a bold new step. onliveline became two independent entities, not changing direction, but sharpening our focus —doubling down on what we do best.

Petra Lammers, CEO, transformationdramaturg and theater director, leads onto[Story] – office for transformation and storytelling, evolving the Story-Driven Transformation Process. At onto[story] transformation isn’t just strategy—it’s an active process that makes change structured, measurable, participatory, and fun.
At onto[Story], we believe in the power of storytelling to create meaningful, lasting change. Our vision is simple: without a shared story, there is no shared future.
With our Story-Driven Transformation Process we turn complexity into clarity, vision into action, and people into active participants in change. It begins with a North
Star—a shared vision that aligns teams and gives direction. But vision alone doesn’t create transformation. A collaborative narrative connects people, breaks silos, and
turns strategy into experience. Change isn’t something to be announced—it’s something to be lived, shaped, and told together. We use AI, VR, and interactive
storytelling to enhance this process—bringing transformation to life in ways that are immersive, measurable, and participatory. And because transformation evolves, we bring value-driven analysis that measures impact, refines the process, and ensures real progress.
“We no longer just stage moments—we architect movements,” says Petra Lammers. onto[Story] is a collective of theater directors, film producers, dramaturges, XR and
AI experts, systemic coaches, and project managers—blending creativity and strategy to shape transformation as a dynamic, participatory experience. Continuing the pioneering work that defined onliveline, onto[Story] is now fully dedicated to turning transformation into action, experience, and lasting change.