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EUROPE – LiveCom Alliance 2025 Industry Survey: unlocking international growth in live communication
LiveCom Alliance (LCA), together with the R.I.F.E.L. Institute, is proud to announce the launch of the 2025 edition of the European Industry Survey. This year’s survey introduces a new approach, focusing on a single strategic theme: internationalization.
Highlights of the 2025 edition
● A new focus: for the first time, the survey emphasizes a singular strategic topic – internationalization – while continuing to track quantitative trends such as agency’s & companies revenue, employee numbers and projects, and budgets.
● Broad accessibility: previously limited to LCA’s network, the survey will now be open to the entire European live communication industry. By expanding participation, the survey taps into a richer and more diverse data pool.
● Valuable insights: the study will explore how live agencies & companies perceive the opportunities and challenges of international expansion and will offer proven strategies and practical recommendations for success.
Looking back: a foundation for the future
Between 2019 and 2023, LCA and the R.I.F.E.L. Institute conducted three benchmark studies capturing the evolution of the European live communication industry during the pre-, during-, and post-COVID periods. These surveys provided a strong foundation and earned recognition for their role in mapping industry developments and shaping strategic decision-making.
A new direction in 2025: more focus
Completing the studies on the COVID periods paved the way to rethink the research approach, including its topics and focus. This reimagined approach retains its benchmarking foundation but narrows its focus to a single strategic theme. For 2025, the spotlight is on internationalization within the pan-European live communication sector.
For the first time, the European Industry Survey will be open to all agencies and companies in the industry, ensuring a broader data pool and greater relevance for the sector.
Why focus on internationalization?
In today’s fast-moving global market, internationalization offers exciting opportunities for growth, benefiting both individual companies and the entire industry. It opens doors to new markets, diversifies revenue streams, and provides access to a global talent pool.
However, it also brings challenges such as navigating complex regulations, bridging cultural differences, and managing logistical hurdles.
The 2025 survey aims to provide a clear and comprehensive snapshot of internationalization within the live communication sector. It will examine the opportunities and challenges companies face. In addition, it will deliver actionable insights and strategies to help the industry thrive in an increasingly interconnected world.
A new geopolitical landscape
‘A new geopolitical landscape and increasing socio-economic pressures call for international connection’, says LiveCom Alliance founder Maarten Schram. ‘By building understanding and empathy across cultures, we pave the way for peaceful coexistence and shared success. Bringing people together face-to-face is not just meaningful – it’s crucial.’
About the LiveCom Alliance European Industry Survey
Over its previous three editions, the LCA European Industry Survey has mapped the development of the live communication industry, offering a detailed understanding of its structure, key characteristics, and future trends. Conducted by the renowned German R.I.F.E.L. Institute and supported by BOE International, the survey gathers data from over 1,000 agencies and companies across 10 participating national associations.
About LiveCom Alliance
Established in 2016, LiveCom Alliance is the independent European institute for live communication. LCA connects national boards of associations representing the live communication and events sector. With a mission to connect, learn and inspire, LCA serves 9 national organizations and influences more than 1,000 leading agencies and companies across Europe.
For further information or to request interviews/presentations, please contact:
Maarten Schram
Founder and Managing Director
📧 maarten@livecomalliance.eu
📞 +31 6 2375 8896