News
ITALY – Mediamarket chooses Sinergie for a transversal communication and celebration project.
Milan, October 2011 – To celebrate its twenty years in Italy, Mediamarket, leader in the field of retail with chains such as Media World and Saturn, chose Sinergie to develop an elaborate communication project which will end with a truly unique party. The project, which was launched in January 2011, involved right from the beginning employees from all over Italy through an innovative online community: 20annidaprotagonista.it is a company social network studied and developed to put at the centre all the companies’ employees and interns, the real protagonists of this important anniversary, involving them in fun and training activities.
Nine months have been enough for this social network to take off, prevail and to witness a constantly growing number of memberships. Born to connect the employees in a logic of friendship and exchange of ideas, 20annidaprotagonista.it immediately became the virtual place to set up appointments to chat, discover different realities of the company, exchange opinions and information.
Thanks to a busy schedule of events and activities, more than 7.500 employees have had the opportunity to break down natural bias against corporate communication tools, taking advantage of the countless occasions to discuss and debate. In a relaxed atmosphere, created through the simple language suited for social contexts, the employees have tested themselves, for instance, with entertaining tests on their knowledge of technology; they were challenged by a game of geolocation of all the points of sale in Italy; they posted thoughts and moods as well as numerous photos of the puppet character Mark, the community’s guide.
The successful collaboration between Mediamarket and Sinergie gave life, therefore, to a truly unusual and exclusive transversal project.