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ITALY – K-events for Chevrolet Italia
For the design and realization of the two-day convention held in Milan on Saturday 12 and Sunday 13 February 2011, Chevrolet Italia chose K-events, a company that is part of the Filmmaster Group and that specializes in creating and producing events.
On Saturday the top managers explained and demonstrated the quality and potential of the two new cars, Orlando and Captive, while on Sunday there was a training session divided into three sections: competition, product design and sales processes. The two days ended with a drive away.
The K-events team that worked on the project was made up of : Alfredo Accatino, Creative Director, Silvia Badiali and Flavia Muratori, Project Managers, Stuart Franzoni Art Director and Daniele Lo Faro Creative Coordinator.