ITALY – Filmmaster Events for ‘Lamborghini Experience 2012’
The first edition of ‘Lamborghini Experience 2012 – Vertice della velocità’ took place
between May 10th – 12th. A memorable and extraordinary event for the followers of the historical brand
to mark its 49° anniversary. Filmmaster Events studied the project, the location branding, the scenography
and entertainment of the final Gala Dinner.
The event brought strong emotions and great adrenalin to the Imola, Bologna and Sant’Agata Bolognese
area. Many owners and dealers of Lamborghini coming from all over the world, USA, Japan, China, India,
Switzerland, Germany, France, Italy and Spain, attended the event.
The test drive on the legendary Imola racetrack and the visit to the company museum and the Lamborghini
plant in Sant’Agata Bolognese let the participants enter Lamborghini’s heart and history. On Friday 11 th
May, Filmmaster Events branded the racetrack and created the collateral entertainment events, including
interviews with guests, speakers, DJs and a slot car competition all day long.
On May 12th a parade of Lamborghinis drove across the Bologna hills to reach the picturesque historic
residence, Palazzo Cuzzano. In the afternoon the participants were invited to visit the museum and the
factory in Sant’Agata Bolognese and the three days event was concluded with a special gala evening in a
marquee set up by Filmmaster Events.
The set created in partnership with Alessandro Pongan and Filippo Della Lucia, evoked some distinctive
elements of the Lamborghini Aventador. During the Gala dinner the President of Lamborghini, Stephan
Winkelmann, gave an institutional speech followed by a fashion show of the Lamborghini clothing
collection and a performance by Feeding the Fish, worldwide specialist in live LED performance. In
addition, during the Gala dinner, videos produced by Filmmaster Events in partnership with Alessandro
Pongan and clips of memorable moments from the Imola racetrack were projected.
The Filmmaster team who worked on the project: Maite Pipparelli Business Manager, Matteo Ferioli
Head of Production, Ilaria Pistochini Project Manager, Alfredo Accatino Creative Director, Daniele Lo Faro
Creative Coordinator, Stuart Franzoni Art Director Supervisor, Dario Tommasi Visualizer.