ITALY – Corona Winter Experience with Burton and MKTG

ITALY – Corona Winter Experience with Burton and MKTG

After the success of 2016, the lifestyle marketing agency of Dentsu Aegis Network Group is once again in charge of taking the entertainment on the snow with Corona and Burton Snowboards.


This year, MKTG has designed a 360° strategy and a unique and exciting content with magic ingredients: mountain + Burton + snowboard = #ThisIsLiving. This concept has transformed in the creation of a real Corona chiringuito in the snow, where people can enjoy the most popular Mexican beer in the world and try their luck with a scratch and win contest .

Thanks to this intervention, the Burton Demo Tour is enriched with a Corona area, a lounge space full of relax and entertainment for those who want to test exclusively the new Burton boards.

5 stops and 10 days of activation, where mountain lovers can enjoy a total immersion in the senses, in full #ThisIsLiving style. A unique atmosphere created by the combination of breathtaking scenery and a great partnership that has the objective of engaging more than 30,000 people.