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ITALY – A&S Lights Up Castello Sforzesco in Red for the “Drivers’ Presentation by UniCredit”: 40,000 Ferrari Fans Gather to See Charles Leclerc and Lewis Hamilton
Since 2023, A&S has been the agency behind UniCredit’s corporate event productions. This time, they were entrusted with finding the perfect location to create an immersive experience for the public in the heart of Milan.
Milan witnessed an unforgettable day, embracing the Scuderia Ferrari HP team in the stunning setting of Piazza Castello. A wave of passion flooded the city as Charles Leclerc and Lewis Hamilton, accompanied by Team Principal Fred Vasseur, took the stage to the deafening cheers of fans.
Starting at 4:00 PM, the event kicked off with a high-energy DJ set, as thousands of fans dressed in red filled Piazza Castello, Via Beltrami, and Largo Cairoli, which had been closed to traffic for the occasion, transforming the entire area into the beating heart of the event.
The atmosphere was made even more special by the presence of Ferrari CEO Benedetto Vigna and UniCredit CEO Andrea Orcel, who greeted the crowd alongside Sky Sport presenters Carlo Vanzini, Vicky Piria, and Ivan Capelli, who hosted the event’s exclusive live broadcast.
Behind the success of this spectacular day is A&S, which has been in charge of UniCredit’s corporate event productions since 2023. After making a statement at Milan Design Week with a striking installation in the heart of the 5Vie Design District, A&S once again proved its exceptional creativity and organizational expertise in 2024.
Scuderia Ferrari HP and UniCredit turned to A&S to select the perfect venue capable of hosting the 40,000 expected fans. The iconic Castello Sforzesco was the chosen setting, featuring a grand stage, six giant screens for a fully immersive experience designed by Studio Bellanova, and an exclusive VIP area in the Glass Lounge.
Sara Del Fedele, Founder & CEO of A&S, expressed her great satisfaction:
“An extraordinary project, the largest event ever held in Piazza Castello Sforzesco, brought to life in record time thanks to the impeccable collaboration of all institutions: the Municipality of Milan, Castello Sforzesco, the City Police, and the Police Headquarters. A special thank you goes to the incredible A&S team, our consultants, and our suppliers, who contributed to making this event an absolute success.”