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IRELAND – Gold Award for Verve and Coca-Cola at the MAA Worldwide GLOBE Awards
The Dublin and London based Event and brand activation agency Verve and its client Coca-Cola Ireland won one of the 25 Gold awards handed out around the world for their work on the Share a Coke campaign in the summer of 2014. They have also achieved a Certificate of Merit in the “Best Experiential Campaign” category.
Dublin and London based Event and brand activation agency Verve and its client Coca-Cola Ireland have won a Gold Award at the MAA Worldwide GLOBE Awards. Verve is one of only two European agencies to be awarded a prestigious GLOBE award this year.
“The GLOBES are widely regarded as the top marketing awards in the world, so it’s a real coup for us to take home a Gold. It reflects the immense creativity and talent of our team in Dublin and London, and our productive working relationship with Coca-Cola. As an Irish-headquartered agency, it’s a distinct point of pride to be achieving this kind of recognition at this level on a world stage,” said Ronan Traynor (image), founder and managing director at Verve.
Verve and Coca-Cola shared the top prize in the Best Non-Alcoholic Beverages category for their work on the Share a Coke campaign in the summer of 2014. This was one of just 25 Gold awards handed out around the world. Together Coca-Cola and Verve created a spectacular consumer experience launch event in Dublin’s Grand Canal, which was followed by a national roadshow.
For the last 29 years, the MAA Worldwide GLOBE Awards have recognised the best in marketing campaigns executed around the world. Over 130 judges from 15 countries, representing agencies, clients, academia, media and industry associations carefully reviewed over 350 campaigns from 25 countries.
In addition to achieving Gold in the Best Non-Alcoholic Beverages category, Verve and Coca-Cola also achieved a Certificate of Merit in the “Best Experiential Campaign” category.