News
GERMANY – Vok Dams takes a share in Creative Agency CE+Co
Vok Dams, one of the world’s leading agencies for events and live-marketing,
has always been good for a surprise. Quality Management, Institute for
Live-Marketing, Event Consulting, and international offices are just a few
of the keywords with which the agency group has proven and expanded its
performance and expertise time and time again.
And thus, it was merely the logical next step to establish separate businesses for
further disciplines of live-marketing, such as Incentives, Sports Marketing and
Promotion, which all supplement the services offered by the group.
“For the first time,” says Colja M. Dams (image), CEO of the agency group Vok Dams,
“we take a share in a successful company whose service profile ideally expands
our portfolio. By joining the Hamburg-based Creative Agency CE+Co, we
strengthen our own market position as a specialist for ambitious events and
comprehensive live-marketing activities, both qualitatively as regards creativity
and quantitatively as regards event implementation.”
“About a year ago, we began to put greater emphasis on developing and
focussing on innovation and creation. As our clients more than ever before
ask for creative solutions, for 360 degree communication and for multichannel
marketing. In order to meet this demand and to take a holistic approach to
brand experiences – not merely from the event’s point of view – we have
developed a creativity strategy, which the creative strength of Hamburg-
based CE+Co ideally complements. The cooperation with CE+Co offers us
new opportunities and we expect our strategy to unfold even faster now in the
areas of Retail, Content Marketing, Trade Fair and Temporary Architecture or
Branded Entertainment,” adds Timo Hallwachs, Chief Creative Officer of Vok Dams.
“CE+Co,” says CEO Cedric Ebener (image), “contributes a creative, highly motivated
team that has frequently proven their interdisciplinary expertise with Cannes
Lions and ADC awards and –projects. The partnership with the Vok Dams
Group creates new scope for even more creativity and strength in the
implementation of our exciting projects, which keep increasing in size.”
As a part of the Vok Dams Group, CE+Co also profits from the quality
management system and the international orientation of the group. Synergy
effects will be used although both companies will continue to operate
independently on the market.