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GERMANY – PIONEERS WINS PITCH FOR IAA MOBILITY OPEN SPACE 2025
The experience expert PIONEERS LIVE has been awarded the contract for the creative concept of the stage at the Open Space during the IAA MOBILITY 2025 in Munich after winning the pitch. With this success, PIONEERS LIVE gains the international platform as a new client and takes on a central role in shaping and implementing the entertainment program for the world’s most important mobility trade fair.
As part of the project, PIONEERS LIVE will develop an innovative entertainment concept for the central stage of the IAA Open Space. The agency is responsible for the complete design of the stage architecture as well as the creation of the overall entertainment format.
Additionally, PIONEERS LIVE will assist in the content planning and organization, including the selection of artists, moderators, and speakers who will inspire and entertain the audience during the event.
In addition to the creative and content development, the agency will ensure the complete preparation and follow-up, as well as the on-site support for the stage, to guarantee a smooth process.
About IAA Mobility: The IAA MOBILITY has established itself in 2021 and 2023 as a globally unique format with two venues, at the Munich exhibition grounds and in the city center. It provides sufficient space to showcase the innovation of the exhibitors while also promoting social exchange, with a clear commitment to actively shaping the path towards climate-friendly mobility. Under the new slogan “It’s All About MOBILITY”, the IAA MOBILITY serves as a comprehensive platform for innovative mobility solutions. The IAA Open Space targets end consumers and presents the mobility of tomorrow in the heart of Munich’s city center. Nestled between art and cultural offerings, food concepts, and live entertainment, visitors from all over the world experience sustainable, intelligently connected mobility solutions up
close in the city’s most prominent locations and remain in direct contact with exhibitors about new, innovative mobility concepts.
About PIONEERS: Since its founding in 2014, PIONEERS has stood for creative excellence and innovation in the areas of retail and brand experience, marketing, as well as event and brand communication. With headquarters in Berlin, Mainz, and Munich, and over 80 dedicated employees, along with an in-house production facility, PIONEERS boasts a dynamic team whose expertise spans consulting, campaign conceptualization, project management, design, and production.