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GERMANY – Hagen Invent off to a great start in the second quarter
In the first months of the year, Hagen Invent successfully took part in Germany-wide calls for tender with the passion that is characteristic of the Düsseldorf-based agency. In a pitch against national and international competitors, the team of communication experts secured a number of diverse projects for high-profile clients, some of whom are new to Hagen Invent.
The agency worked its magic on the E-Plus Group on its home territory of Düsseldorf with a bold and well-tailored concept. After a successful pitch, the telecoms company handed over creative and operational responsibility for this year’s central information and motivation event, which will be attended by 550 trade partners and employees and will be staged by Hagen Invent in Düsseldorf in June.
‘We are delighted with this first partnership with the E-Plus Group, as well as with our two new clients from the automotive industry, for whom we will be implementing some exciting, high-octane projects this quarter,’ says Carsten Menne (image), director of Business Development and member of the Hagen Invent management team.
Long-term clients have come to cherish Hagen Invent’s strength in developing concepts and implementing them to perfection. Countless longstanding clients from the automotive, financial and insurance sectors have once again entrusted the agency with their campaigns for live communication this year. Audi AG has trusted in the agency’s performance for years: after four successful Audi dealership meetings from 2010 to 2012, the team of experts at Hagen Invent will be managing several national events hosted by the Ingolstadt-based car giant in 2013. DZ Bank’s ‘Investment Dialog’ annual stakeholder event, to be attended by over 1,000 guests at the Alte Oper in Frankfurt in September 2013, will be staged by Hagen Invent for the fifth time.
From Iceland to Marrakech, Washington to Warsaw, the team of experts is set to impress around 3,200 guests from the incentives industry around the world in the next few months. Car manufacturer Škoda’s biggest reward trip will also be managed by the agency’s incentives unit for the third time in a row. The fact that high customer satisfaction results in long-term 
client partnerships is also borne out by a strong cooperation with Ford-Werke GmbH, which has put its trust in Hagen Invent for over 30 years as a result of its expertise and intelligent implementation strategies.
However, the experts for live communication do not want to rest on their laurels with regard to the current order situation. ‘Our aim is to ensure steady and positive growth,’ says the managing director and owner of Hagen Invent, Werner Hagen (image), explaining his agency’s strategic approach. ‘But that doesn’t mean we shouldn’t have a bit of fun while we work.’