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GERMANY – Hagen Invent celebrates 30 years of “Ford experience”
Around 1,400 Ford sales consultants and managers, owners and dealer principals of German Ford dealerships took part in the 24-hour ‘Ford erfahren‘ event in Karlsruhe in September, a combination of workshops and dynamic-driving exercises. The event was prompted by the launch of the new Ford B-Max in the German market. 
Ford-Werke GmbH engaged its long-standing partner, the Düsseldorf event marketing agency Hagen Invent (which has taken part at 2012 EuBEA and that will receive
an award during the show) to develop, plan and implement the back-to-back event lasting just under two weeks, a task which also included all logistical aspects as well as travel and guest management issues.
The objective of the event was to impart specialized technical knowledge, motivate the sales partners attending the event and ensure their brand loyalty in the long term. As a result, the experts for live communication took the „experience Ford“ motto quite literally and presented the guests with an exciting interaction between theory and highly emotional driving experiences.
In appointing Hagen Invent to carry out their most important national dealer event of the year 2012, Ford again backed a winning team. Since their very first incentive trip to Southeast Asia in the year 1982, the Cologne carmakers have year after year entrusted the agency with the conceptual and operative responsibility for major incentive contests and domestic and international events. The Düsseldorf experts for live communication are proud of their thirty-year business association with Ford.